National Albanian Registry — brand kit
======================================

Everything you need to put NAR in a deck, on a banner, in a profile,
or in print. Master copy lives at https://albanianregistry.org/admin/styleguide/brand
(admin login required); this zip is the snapshot for handing to
designers, agencies, partner orgs, and journalists.


WHAT'S INCLUDED
---------------

Eagle marks (the standalone double-headed eagle):
  nar-eagle-mark.svg          Vector. Filled, scales infinitely.
  nar-eagle-mark-dotted.svg   Vector. Halftone-dotted treatment.
  nar-eagle-mark.png          Raster. Filled.
  nar-eagle-mark-icon.png     Raster. Optimized for favicon-class sizes.
  nar-eagle-red.png           Solid red flat fill.

Lockups (eagle + wordmark — primary identity):
  nar-lockup-light.svg/.png   Use on light/cream backgrounds.
  nar-lockup-dark.svg/.png    Use on dark/ink backgrounds. White text.

Wordmark (type-only, no eagle):
  nar-wordmark.svg            Vector.
  nar-wordmark-only.png       Light-bg raster.
  nar-wordmark-only-dark.png  Dark-bg raster.

Social media (in social/ subfolder):

  Eagle, raster:
    social/eagle-dotted-transparent.png       1254×1254 PNG with transparent bg.
                                              Drop on any colored backdrop.

  LinkedIn:
    social/linkedin-banner-light.png          1584×396 cover, cream.
    social/linkedin-banner-dark.png           1584×396 cover, dark.
    social/linkedin-avatar-cream.png          1254×1254 square avatar, eagle + wordmark.
    social/linkedin-avatar-blush.png          1254×1254 square avatar, eagle-only.

  Instagram / Threads / X:
    social/instagram-avatar-circle.png        1254×1254 transparent, pre-circled with
                                              curved "Albanian National Registry" /
                                              "United States of America" wordmarks.

  Facebook:
    social/facebook-cover-light.png           2508×627 page cover, blush + watermark eagle.
    social/facebook-cover-tagline.png         1733×907 (1.91:1) "Count Me Albanian" hero —
                                              also fits FB event covers + OG link-share.
    social/facebook-profile-stamp.png         1254×1254 red-stamp avatar with double-circle
                                              border. Reads as "official."

  Cross-platform creative:
    social/facebook-post-announcement-template.png
                                              1254×1254 1:1 announcement template, empty
                                              center for headline + body. Works on IG,
                                              FB, LinkedIn feeds.
    social/social-story-be-counted.png        941×1672 (≈9:16) "Be Seen. Be Counted. Be
                                              Heard." vertical creative. IG/FB Stories,
                                              Reels covers.


WHEN TO USE WHICH
-----------------

Lockup (eagle + wordmark) — first choice. Header of a deck, top of a
business card, conference badge, signage, the about page on a partner
site. The full identity in one block.

Eagle alone — when the wordmark is already on the surface (avoid
duplication) or a circle/square crop will swallow the text. Use the
SVG for any size; PNG only when SVG isn't supported (some old email
clients).

Wordmark alone — when the eagle is already in the design or the
canvas is too narrow for the full lockup (banner ads, narrow sidebar
strips).

Social avatars — match the platform's crop:
  · LinkedIn / X / Facebook (square crop, then circle)  → cream avatar
  · Instagram / Threads (forced circle)                 → instagram-avatar-circle
  · Eagle-only / no text                                → blush avatar


COLORS
------

NAR red          #B22230   Primary brand. Eagle, headlines, CTAs.
NAR red-deep     #8B1626   Hover state on red CTAs.
NAR red-soft     #FDEEEC   Light tint, callout backgrounds.
Burgundy         #5A0F18   Deepest red, for high-contrast accents.
Cream (public)   #F4EBDB   Default page background on public site.
Cream (admin)    #FBE9E7   Admin surfaces.
Ink              #1A1A1A   Body text. Primary dark.
Gold             #D4A93C   Sparingly — special-tier badges, founding-100 mark.

Don't substitute. The red is calibrated for web + print contrast.


TYPOGRAPHY
----------

Display:  Playfair Display    (serif, bold + extrabold)
Body:     Inter                (sans, regular + medium + bold)

Both are open-source via Google Fonts. Self-host if pixel-perfect
rendering matters; embed via Google Fonts CDN if convenience wins.


WHAT NOT TO DO
--------------

- Don't recolor the eagle. Red is the only authorized fill.
- Don't outline / stroke / drop-shadow the lockup. Flat or nothing.
- Don't squash or stretch any asset. Constrain proportions.
- Don't crop the lockup so the wordmark gets clipped.
- Don't compose your own combinations of eagle + custom text — use
  the wordmark we ship.
- Don't put the eagle on a pure-black background unless using the
  dark lockup. The dotted treatment loses contrast on solid black.


QUESTIONS
---------

contact@albanianregistry.org
https://albanianregistry.org/admin/styleguide/brand (live gallery, admin auth)

Last updated: 2026-05-09
